The Release of the 2014 Amazon Fire Extinguisher was the first Monoith Foray first into the smartphone business. It comes with a 4.7-inch LCD, a 13 megapixel main camera, and runs on the Android OS operating system based on Android itself. The first AMAZON smartphone even comes with a unique feature known as “dynamic perspective,” a function that not only provides a unique 3D depth effect, it also allows users to navigate cellphones using motion-based movements.
It has some amazon-exclusive features too, like a special firefly button, which scans and identifies objects, and mayday, default assistance table that provides customer support all the time, according to TechRadar. Other highlights include HD resolution display, Snapdragon 800 chipset, 2GBS RAM, and a decent 2,400 mAh battery capacity. With a telephone that has more happening in it than the average flagship cellphone at that time, some might wonder what might be wrong.
The Price Is Not Right
Well, it turns out that a lot is wrong with the Amazon Fire Phone – starting with the price and exclusivity. The fire telephone was launched as an exclusive AT & T, coming at $ 199 for its 32GB version, and $ 299 for its 64GB variant, along with a two-year contract with the operator. The price of off-contract is priced at $ 650, which is equivalent to competing flagships at that time, if not a little higher. The problem is, it does not offer more than competing models, such as the iPhone 5S or Samsung Galaxy S5, especially considering the price.
Senior Vice President Amazon David Lincer admitted that the company could not provide telephone prices correctly, explaining that the company “expectations did not match” consumers expect better value than that, according to Fortune. The first phone Amazon switched from having a price label of $ 199 on-contract, because it trim up to only $ 0.99. To worsen the situation, the fire telephone even accepts bad reviews on the Amazon website, with customers quoting problems such as having limited application support and heating problems, among others.
It Came With Technical Difficulties
Intuking, the Amazon API telephone also has many technical problems from a consumer perspective, in the hardware department and software. One of its biggest standout features, dynamic perspective, not really functioning perfectly as referred to, making the whole experience navigating the phone more complicated than comfortable, according to PCmag. Furthermore, the OS application support is very limited, and does not have access to the Google Play application from the application only inhibits its ability, not to mention the application Firefly or X-ray default does not offer anything that does not already have the equivalent.
With a competitive price that rivals other leading, the Amazon fire extinguisher does not justify the price ratio to its value, especially with its selling value that arises more deception than the leading industry. It does not help the mobile interface basically designed to integrate with the Amazon services itself, limit user choices, while also forcing them to become a market captured in the process. The result is Amazon who lost more than $ 80 million worth of units that were not sold (via Fortune). Overall, the first AMAZON handset functions as an effort to fail to build its own ecosystem in a very competitive smartphone scope, which is then highlighted by a large volume of fire phones that did not leave the shelf.